I had some business to take care of on Upper State this afternoon so I swung into Rudy’s Taqueria which happened to be a couple doors down from my meeting. For the uninitiated, Rudy’s is one of two local chains, along with El Sitio, that has small burrito shacks scattered around SB/Goleta. I tend to like El Sitio more than Rudy’s, but that has more to do with my preference for a less gringo-ized meal than what Rudy’s has to offer, which is more along the lines of what people think of as “Fresh-Mex” (the literal translation of Fresh-Mex is: “Mexican food that white people from Cincinnati like”). That said, whenever I go here, it’s never a bad experience, never a great experience, it’s not even an experience. Just pretty good food. I had a chicken burrito that was totally fine, the salsa bar is totally fine, it’s not ridiculously overpriced. But I just can’t rave about the place because if it wasn’t next door to where I was already, I’d never go there.
In a nutshell, you go to the place because it’s there, you don’t go there because it’s the place.